{"product_id":"brightening-shampoo","title":"Brightening Shampoo","description":"\u003ch2 data-section-id=\"1qmxuxp\" data-start=\"0\" data-end=\"49\"\u003eWhitening Shampoo – Brightening Coat Cleanse\u003c\/h2\u003e\n\u003cp data-start=\"51\" data-end=\"290\"\u003eReveal a brighter, cleaner-looking coat with \u003cstrong data-start=\"96\" data-end=\"117\"\u003eBrightening Shampoo\u003c\/strong\u003e—a gentle, plant-based brightening formula designed to lift away dullness, enhance brightness, and restore a crisp, refreshed appearance to white markings and lighter coats.\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"546\"\u003eCrafted to cleanse deeply without harsh bleaching agents, this lightweight, non-coating shampoo helps remove everyday build-up while optical brighteners and natural enzymes work to revive brightness and reduce the appearance of stains and discolouration.\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"675\"\u003eThe result is a coat that looks cleaner, brighter, and more luminous—without dryness, residue, or artificial whitening effects.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"858\"\u003ePerfect for greys, coloured markings, socks, tails, and lighter coats, Brightening Shampoo delivers a polished, competition-ready finish while remaining gentle enough for regular use.\u003c\/p\u003e\n\u003chr data-start=\"860\" data-end=\"863\"\u003e\n\u003cp data-start=\"865\" data-end=\"993\"\u003e🌟 Brightens \u0026amp; Revives White Markings\u003cbr data-start=\"902\" data-end=\"905\"\u003eHelps enhance brightness and reduce the appearance of dullness, yellowing, and staining.\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1091\"\u003e🧼 Deep Yet Gentle Cleansing\u003cbr data-start=\"1023\" data-end=\"1026\"\u003eLifts away dirt, grease, and build-up without stripping the coat.\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1221\"\u003e✨ Optical Brightening Effect\u003cbr data-start=\"1121\" data-end=\"1124\"\u003ePurple and blue mineral pigments help neutralise warm, yellow tones for a cleaner-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1335\"\u003e🌿 Lightweight \u0026amp; Non-Coating\u003cbr data-start=\"1251\" data-end=\"1254\"\u003eNo heavy residue or artificial coating—just a fresh, naturally bright appearance.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1462\"\u003e🐎 Perfect for Everyday \u0026amp; Show Use\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eIdeal for maintaining brilliant white markings or preparing for competitions and events.\u003c\/p\u003e\n\u003cp data-start=\"1464\" data-end=\"1625\"\u003e🌱 Natural-Led Formula\u003cbr data-start=\"1486\" data-end=\"1489\"\u003eMade with plant-derived cleansers and conditioning ingredients. Free from silicones, petroleum oils, bleach, and harsh whitening agents.\u003c\/p\u003e\n\u003chr data-start=\"1627\" data-end=\"1630\"\u003e\n\u003ch2 data-section-id=\"1e9klnl\" data-start=\"1632\" data-end=\"1656\"\u003e🧴 Directions for Use\u003c\/h2\u003e\n\u003cp data-start=\"1658\" data-end=\"1821\"\u003eApply to a thoroughly wet coat and massage gently to create a light lather.\u003cbr data-start=\"1733\" data-end=\"1736\"\u003eWork through stained or discoloured areas before rinsing thoroughly with clean water.\u003c\/p\u003e\n\u003cp data-start=\"1823\" data-end=\"1907\"\u003eFor enhanced brightening, allow to sit briefly before rinsing.\u003cbr data-start=\"1885\" data-end=\"1888\"\u003eRepeat if required.\u003c\/p\u003e\n\u003chr data-start=\"1909\" data-end=\"1912\"\u003e\n\u003ch2 data-section-id=\"uu3usp\" data-start=\"1914\" data-end=\"1929\"\u003eIngredients:\u003c\/h2\u003e\n\u003cp data-start=\"1931\" data-end=\"2181\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDistilled water, Glycerin, Xanthan gum, Lauryl glucoside, Coco glucoside, Panthenol, Apple cider vinegar, Broccoli seed oil, Coco caprylate, Purple mica, Ultramarine blue mica, Papain enzyme, Bromelain enzyme, Salt, Lavender oil, Natural preservative\u003c\/p\u003e","brand":"Equine Gold","offers":[{"title":"250ml","offer_id":59708797714766,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":59708797747534,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/5508\/5902\/files\/334c6b62-2978-4519-8b47-d65a3b4e425b.jpg?v=1779364494","url":"https:\/\/equinegold.co.uk\/products\/brightening-shampoo","provider":"Equine Gold","version":"1.0","type":"link"}