Brightening Shampoo

Whitening Shampoo – Brightening Coat Cleanse

Reveal a brighter, cleaner-looking coat with Brightening Shampoo—a gentle, plant-based brightening formula designed to lift away dullness, enhance brightness, and restore a crisp, refreshed appearance to white markings and lighter coats.

Crafted to cleanse deeply without harsh bleaching agents, this lightweight, non-coating shampoo helps remove everyday build-up while optical brighteners and natural enzymes work to revive brightness and reduce the appearance of stains and discolouration.

The result is a coat that looks cleaner, brighter, and more luminous—without dryness, residue, or artificial whitening effects.

Perfect for greys, coloured markings, socks, tails, and lighter coats, Brightening Shampoo delivers a polished, competition-ready finish while remaining gentle enough for regular use.

🌟 Brightens & Revives White Markings
Helps enhance brightness and reduce the appearance of dullness, yellowing, and staining.

🧼 Deep Yet Gentle Cleansing
Lifts away dirt, grease, and build-up without stripping the coat.

✨ Optical Brightening Effect
Purple and blue mineral pigments help neutralise warm, yellow tones for a cleaner-looking finish.

🌿 Lightweight & Non-Coating
No heavy residue or artificial coating—just a fresh, naturally bright appearance.

🐎 Perfect for Everyday & Show Use
Ideal for maintaining brilliant white markings or preparing for competitions and events.

🌱 Natural-Led Formula
Made with plant-derived cleansers and conditioning ingredients. Free from silicones, petroleum oils, bleach, and harsh whitening agents.

🧴 Directions for Use

Apply to a thoroughly wet coat and massage gently to create a light lather.
Work through stained or discoloured areas before rinsing thoroughly with clean water.

For enhanced brightening, allow to sit briefly before rinsing.
Repeat if required.

Ingredients:

Distilled water, Glycerin, Xanthan gum, Lauryl glucoside, Coco glucoside, Panthenol, Apple cider vinegar, Broccoli seed oil, Coco caprylate, Purple mica, Ultramarine blue mica, Papain enzyme, Bromelain enzyme, Salt, Lavender oil, Natural preservative